Media Training & Crisis
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Our Areas of Expertise
- Media training is designed to help develop and strengthen communication skills that are essential for media interviews and public speaking.
- It focuses on how to develop strategies to make the most of media exposure opportunities, and teaches the effective skills and techniques of verbal and non-verbal communication.
Crisis Communications Consulting
- Crisis Communications provides strategies, plans, manuals and media training to top executives and PR staffers to ensure that they are ready for any crisis that may result in an onslaught from the media.
- We also help our clients communicate properly during any crisis.
Public Relations Consulting
- Boosting Corporate reputations and delivering great publicity for our clients, we spend as much time as possible consulting with clients to deliberate, strategize and formulate unique ideas for a PR plan before executing.
- We also help our clients in developing their PR staffers’ skills.
Delivering Lectures on Crisis Communications
- Akio Yamaguchi, President of AccessEast, has been delivering many lectures on crisis communications in response to requests from various organizations, including Japan’s leading companies.
- He is also an author of several books on how to deal with the media.
AccessEast’s Consultant Network
We offer media training and crisis communications services headed by Akio Yamaguchi, President of AccessEast, with the help of his staff members. We also offer these services by a team of consultants for large-scale media training and crisis communications services, which are also headed and managed by Akio. Here are the bios of our four PR and media training specialists in the AccessEast’s Consultant Network.
Akio studied in two senior high-schools, one in Japan, and the other in U.S.A. After graduating from Tokyo University of Foreign Studies, Akio joined Japan Broadcasting Corporation (NHK) as a TV program director.
He has been in public relations consulting businesses since 1985. For four years from 1995, he was the head of Hill and Knowlton (H+K) Japan. H+K is a world’s preeminent strategy and communications network firm. At H+K Japan, he mastered American-style media training and worked to develop crisis communications consulting services that became a key pillar of the company’s operations. From 1999, he served as vice president of Ozma PR for six years in charge of overseas clients’ operations in Japan. Since 1995, Akio has offered media training to over 6,500 executives who are chairmen and presidents, managers and PR staffers in various organizations, including premier corporations and governments.
Akio currently heads AccessEast, which provides its clients with public relations services, including crisis communications and media training. He has authored many books such as “Don’t be afraid of media interviews at crisis situations! All about media training”, “Crisis Management & Media Response Handbook”, and “How to Avoid Misunderstandings In Your Speeches.” He has posted many videos on YouTube, and article on net-publications. His hobbies include enjoying Rakugo, movies, reading, swimming and playing blues harp.
Masato holds diplomas from high schools both in Japan and the United States. After completing his undergraduate education by graduating from Waseda University’s Department of Economics in Tokyo, he worked at the Yomiuri Shimbun, Japan’s largest daily newspaper. After covering a variety of beats at the newspaper’s Urawa branch ranging from local politics and government to police and crime, he was tasked with covering the Ministry of the Environment and Japan Meteorological Agency, writing, extensively about earthquakes, meteorology, architecture, information technology and more as a science and technology reporter.
After 12 years at the newspaper, he moved to the PR sector, working for both Japanese and foreign PR firms, serving as director of public affairs and healthcare and working as a media trainer. He earned a master’s degree in speech communication and rhetoric from Hofstra University in New York in 2016.
Masato served as a strategic communication committee member for Liberal Democratic Party in the Japanese general election in 2005, in which LDP won a landslide victory. He also served as a strategic communication consultant for the Democratic Party in the national elections of 2007, 2008, 2009 and 2010. He successfully planned and managed the first-ever blogger meeting for the LDP in 2005. For the Hokkaido Toyako G8 Summit in 2008, he served as media advisor to the Ministry of Foreign Affairs and contributed to the international PR strategy and implementation of the Toyako Summit.
Masato has provided media training, crisis communication training, crisis management and public relations consulting, media analysis and other services to several domestic and foreign corporations, government agencies and politicians, among others. To date, he has provided training and consulting to more than 2,500 trainees.
Masato penned a book on cost-effective PR (“The New PR Method of Zero Advertising Expenditures”) and translated into Japanese and published the book “Full Frontal PR” written by Richard Laermer. Masato’s interests include singing (karaoke) and drumming.
Tadashi graduated from Keio University School of Law. After working for Otsuka Pharmaceutical, he was editor of Mainichi Communications magazine. He subsequently worked for Nikkan Kogyo Shimbun for 12 years as a news reporter, then later as a bureau chief and editorial writer. He covered local economic and social issues.
Subsequently, he began working in the PR industry and served as public relations and IR general manager at a leading Japanese PR agency. He also served as public relations advisor for a major telecommunications company and a US-based IT research company, as well as public relations and advertising group head for a major call center company.
Currently Tadashi is a public relations consultant who frequently provides media training. His clients include the Ministry of Agriculture, Ministry of Forestry and Fisheries, Ministry of Land, Infrastructure and Transport, a foreign-based food company, a major pharmaceutical company, a major dairy company, government financial institutions, and major consulting firms. He also provides communication consulting and media monitoring and analysis.
Tadashi authored a book titled “Big Challenge of a Small Company” published by Nikkan Kogyo Shimbun. His specialty areas include press coverage, tone analysis and corporate PR. His expertise extends to the IT, automobile, machinery and electricity sectors.
Tadashi’s interests include exploring bars in search of large and palate-pleasing beers, listening to music (British and American rock and reggae), watching movies and golfing. Tadashi authored a book titled “Big Challenge of a Small Company” published by Nikkan Kogyo Shimbun. His specialty areas include press coverage, tone analysis and corporate PR. His expertise extends to the IT, automobile, machinery and electricity sectors. Tadashi’s interests include exploring bars in search of large and palate-pleasing beers, listening to music (British and American rock and reggae), watching movies and golfing.
Akitoshi started his career as Asahi Shimbun city news department reporter and then he moved to Weekly Asahi. He then became an author. He also provides communication consulting and works as media skills trainer.